We’ve been working with a local company Land’s End Hostel over the last couple of months on various website improvements including website redesign, content updates and on-site SEO.
The website now ranks highly for many of their target keyword searches including:
– Lands End Hostel [rank 1]
– Lands End Accommodation [rank 2]
And getting ready for the launch of their brand new B&B room:
– Lands End B&B [rank 6]
We’ve achieved this by properly structuring and wording the page content – with particular focus on the page headings and titles.
We are also helping them to understand who is using their website (with Google Analytics) to improve conversions and advising on Google Adwords campaigns for one off events (such as the Olympic Torch which is starting its journey in the UK at Lands End!).
They are definitely our most local client since they are based next door but one!