We’ve had a busy weekend as I travelled the 300 or so miles up to the Midlands to attend the Mumpreneur Conference leaving Justin back here in Cornwall to look after the family.
I was leading one of the 9 seminars that were ran over the course of the day and the topic: Google Analytics: An Essential tool for any website owner.
Google Analytics is one of the most popular website statistic programmes available, and best of all – it is totally free!
The best way to get a proper insight into Google Analytics is by actually using it – in a one to one session I talk the business owners through using their website data in a hands on environment. This isn’t possible in a seminar format so the plan for my seminar was to guide people through the interface live explaining how to interpret the various numbers. However – the WiFi in the conference room wasn’t working! I didn’t have a Plan B… it didn’t even occur to me, after all the venue has WiFi and we used it without a problem at the previous years event…
Luckily one of the attendees had a mobile dongle in her bag – without that the seminar would have been rather more challenging. If you attended our seminar we would love to have your feedback to help us to improve on what we deliver.
Google Analytics Video Tutorials
Over the next few weeks I’ll be recording and uploading mini video tutorials on how to use Google Analytics, helping you make sense of what all the numbers really mean and how you can use them to improve your website. Who is coming to your website, how long are they staying and when are they converting?
Discover all that it can do to help you make the best decisions for your website. You’ll learn how to:
- Read and understand the numbers you see
- Find out how people get to your site
- Discover what your most popular content is to tailor future content
- Determine where you can make improvements
- Make the most of the information available
The Mumpreneur Conference
This is the 3rd Mumpreneur Conference I’ve attended and this year it was particularly good as since we relocated down here to Cornwall shortly after the 2010 conference so I got to catch up with many people I’d not seen in almost a year aswell as making lots of new contacts. I also got to know 3 fantastic business women who I travelled up with from the South West: Michelle Holmes (watch this space as we launch her new website very shortly), Sarah Cressall (the Creation Station) and Ruth (Keepsake Critters).
The conference attracted a huge number of business women (and men) from all over the UK and the differing range of businesses was amazing! From new startups to well established multi-award winning enterprises covering a huge range of sectors. The word ‘mumpreneur’ does conjur up some interesting images for some – but I think we proved yesterday that parents in business can just about do anything!
I definately think there should have been award for being the most South Westerly attendees though – we’d have nailed that …unless one of the people living in the 10 houses between us and Lands End went up …