An introduction to the SEO features of your ecommerce store
Our ecommerce web design solution has been designed so your products will be easy to find on google and other search engines.
The following built in SEO (Search Engine Optimisation) features help improve your rankings and give you control over how the search engines see your new ecommerce store.
Product & Category SEO
You will find a number of SEO features in your product and category management.
Each category has an optional descriptive area – text that will appear at the top of the category page under the category name. You can include your target keywords in this text to improve your search engine ranking.
Meta description and keywords can be set for all categories. Whilst many search engines dont use these to calculate your ranking, a well written description alongside your link in the search listings improves customer clickthrough rates.
Search Engine Friendly URLs
All products and categories have search engine friendly URLs. This means that your categories will have ‘real names’ which is not only advantageous for the search engines but also for your users.
Your ecommerce website will have category & product names displayed in the following format: http://www.mystore.co.uk/black-tea-c-12.php
The URL can be manually set, or automatically generated from your product or category name. The cart will automatically validate your URL to ensure it will be suitable for web use.
More highlights in your listing makes your page seem more relevant to potential customers.
Web Standards Compliant Ecommerce Coding
Of course one of the main ways in which we improve website rankings for your ecommerce website is by adhering to the W3C website standards.
We use clean XHTML / CSS code for all our websites, separating content from design, which helpsmaximise your ranking potential, as well as the benefits to the website users of improved speed of download, increased usability and ensuring correct display in a wide range of browsers and operating systems.
Why choose Glassraven?
With years of experience in ecommerce web design our ecommerce cart is developed based on feedback from clients to provide everything you need for a successful ecommerce website.
The cart has been developed exclusively inhouse – this means that we can guide you through every aspect of your new ecommerce store.
Take a guided tour of your ecommerce store
Don’t see a feature you need? Not a problem…
We frequently add new features, and can develop custom modules for your project.