Our “Top website Don’ts”
These just add another click for your customers, the vast majority of whom will be just looking for the skip button to get to the information on your website.
There is nothing more distracting then animations flying all over a website. If you do wish to use animation keep it simple and limit it to mouseover effects or allow your customers to control if they view it or not.
Your customers may be in a public place, at work, their family could be sleeping… The last thing you want to do is cause someone to hit the back button due to their computer sound system leaping into action! If you must use sound make it your customer’s choice to listen.
If you have your content directly on top of a fussy background it becomes a lot harder to read. Make sure there is enough contrast between the background and the text – if in doubt remove the background.
Don’t use them! Your customers won’t be able to bookmark pages within your website, search engines don’t like them and customers entering your website on a sub-page may find themselves without any navigation!
- Drop down menus that require exact mouse positioning and disappear if you don’t quite get it right
- Expanding menus that change the position of the mouse
- Menu systems that move
All the above will serve to confuse your customers. Keep your navigation consistent and easy to use.